Code of Conduct

Ethical/Moralities of Board of Directors
Ethical Responsibility towards Shareholders
Information Ethics
Ethical Responsibility towards Government
Ethical Responsibility towards Customers
Ethical Responsibility towards Business Partners, Competitors, and Creditors
Ethical Responsibility towards Employees
Ethical Responsibility towards Society and Environment

1. Ethical Responsibility towards Shareholders
The Board of Directors will strictly follow the below guidelines:
1.1 To perform its duties with honesty under the rules and regulations of the Company. Apply this ethic to any activity, decision and transaction with the determination to operate an honest business.
1.2 To perform its duties with skills, competency, and ability related to the common practice of the occupation and necessary to improve the business operation.
1.3 To restrain from exploiting the internal and undisclosed information for the benefits of its own or any related party.
1.4 To endeavor to disclose complete, sufficient, punctual and equally accessible information while careful to avoid any misunderstanding or confusion about the information from shareholders.

2. Information Ethics
The Board of Directors will strictly follow the below guidelines:
2.1 To investigate transactions with possible conflicts of interest and connected transactions worth exceeding THB 2 million in every quarter.
2.2 To endeavor to keep the Company’s secrets and not exploit them for personal benefits or reveal them to outsiders.
2.3 To stop asset sales within the one month before the financial statement or other information is disclosed to the public.

3. Ethical Responsibility towards Government
The Board of Directors will strictly follow the below guideline:
3.1 To perform its duties under the rules and regulations of regulators.

4. Ethical Responsibility towards Customers
The Board of Directors will strictly follow the below guidelines:
4.1 To guarantee the quality of books published by the Company and exchange the defective ones.
4.2 To endeavor to offer product satisfaction with most reasonable price.
4.3 To endeavor to treat and protect customers ‘information as if it was the Company’s own information.
4.4 To provide a channel for complaints and inquiries via id@se-ed.com and comment@se-ed.com from which the Company can promptly respond.
4.5 To endeavor to offer accurate, sufficient and up-to-date product information.
4.6 To restrain from offering unjust trade deals.

5. Ethical Responsibility towards Business Partners, Competitors, and Creditors
5.1 Responsibility towards Business Partners
5.1.1 To fairly treat business partners on the basis that the two parties able to receive reasonable returns.
5.1.2 To establish a marketing policy that encourages the overall growth of publishing industry.
5.1.3 To strictly follow contracts and agreements and promptly notify the partners if the agreements cannot be honored in order to find a reasonable remedy.
5.1.4 To endeavor to maintain good relationship with reliable partners whose products are of good quality with reasonable price and trust.
5.2 Responsibility towards Competitors
5.2.1 To ensure fair play in trade competition.
5.2.2 To restrain from the attempt to seek competitors’ secrets through improper or dishonest approaches.
5.2.3 To restrain from the attempt to discredit or make harmful accusations against competitors.
5.3 Responsibility towards Creditors
5.3.1 To fairly and equally treat creditors on the basis that both parties able to receive reasonable returns.
5.3.2 To strictly follow contracts and agreements and promptly notify the partners if the agreements cannot be honored in order to find a reasonable remedy.

6. Responsibility towards Employees
The Board of Directors will strictly follow the below guidelines:
6.1 To endeavor to treat and protect information of customers, business partners, employees, directors, and shareholders as if it was the Company’s own information.
6.2 To restrain from the attempt to exploit undisclosed information for the personal benefits or the benefits of any relevant parties.
6.3 To perform its duties with determination, honesty and transparency.
6.4 To endeavor to recruit highly qualified, knowledgeable, and experienced personnel and offer reasonable and attractive benefits, promotions and earnings as personnel are own vital resources.
6.5 To share the objective to drive the Company to the aimed success and exploit the Company’s resources as if they were their own.
6.6 To maintain and ensure workplace safety.
6.7 To educate employees about ethical responsibility and duties to ensure that employees need to fulfill.
6.8 To welcome comments and suggestions from employees of any level.

7. Ethical Responsibility towards Society and Environment
The Board of Directors will strictly follow the below guidelines:
7.1 To endeavor to support the education of young people and general public.
7.2 To instill the awareness of social and environmental responsibility into every employee.
7.3 To encourage efficient use of powers and resources.